-
Be connected
Your messaging, systems, and follow-up working together – so nothing falls through the cracks
-
Be distinct
Know why families and staff choose you, then make sure every touchpoint says it clearly
-
Be famous
Be the obvious choice in your area – the provider people already trust before they call
Free webinar: Build your own Co-CEO
Learn how to build your own “AI Co-CEO” – an assistant you can set up in an afternoon using the tools you already have (Microsoft Copilot, ChatGPT or Google Gemini).
If you’re a CEO, COO, registered manager or anyone carrying a heavy decision-making load, this gives you a simple way to get some thinking time back.
Book your place If you’re a CEO, COO, registered manager or anyone carrying a heavy decision-making load, this gives you a simple way to get some thinking time back.
Sound familiar?
- Messaging that sounds like every other care provider?
- Enquiries that go cold because no one followed up in time?
- Staff stretched too thin to chase every lead properly?
- Great care, but families choosing competitors with slicker marketing?
We help you connect the dots
-
Messaging that reflects who you actually are - Systems that talk to one another
- Safe and compliant AI that gives your team time back
- Attract more right-fit clients and team members
Big agencies. Big consultancies.
Little Frank.
I've worked in big ad agencies, like Saatchi & Saatchi, and top-tier consultancies, like Deloitte.
That gives me an amazing depth of experience to draw on. And, combined with a deep understanding of the care sector, a unique perspective too.
We offer big agency thinking, with small team agility. In a sector where so much looks the same, we create work that stands out.
How it works
Book a call
A free 30-minute conversation to understand what's actually going on – not just the symptoms, but the root cause.
Connect the dots
We'll build an approach that fits your needs and budget – whether that's messaging, systems, AI training, or all three working together.
Reach more families
With everything connected, enquiries stop slipping away. The right families find you. Your team stops firefighting.
Case study: Recruiting nurses during NHS strikes
See how we recruited nurses in the midst of a PR storm.
See the work | | Get your free guideDownload ‘5 website pitfalls to avoid’. We’ll also send email tips for marketing your business, and how you can get support.* *Don’t worry, we hate spam too. We won’t share your email with anyone and will only send you what we said we’d send. You can unsubscribe anytime. |
Kind words from our clients
Still have questions?
- What kinds of companies do you work with?We help care homes and home care businesses.
If you don’t fit exactly into this list, feel free to still drop us a line or book a call. We can quickly see if there’s a good fit. If not, we’ll do our best to recommend someone who is. - How do I know if this is right for me?Book a 30-minute call. I'll ask a few questions, you'll tell me what's frustrating you, and we'll quickly see if there's overlap between your challenges and what I do. No pressure either way.
- Won’t it take up loads of my time to work on this?Different clients want different levels of involvement. Some want input at every stage, others just want the big decisions. Either way, once we're working together, you can stop worrying about it.
- What if I still have questions?No problem. Drop us an email at hello@frankcaremarketing.com
- How much does it cost?Depends on what you need. Sometimes there are quick wins that cost very little. Sometimes it's a bigger piece of work. I'll always be upfront about what makes sense for your budget – and if I'm not the right fit, I'll point you somewhere that is.