The Full Occupancy No-Risk Blueprint
Only pay for results – not marketing
No up-front costs
We create new messaging and build your web page and ads for free
Get ideal enquiries
We only book a tour for enquiries who are a good fit
Only pay for results
You only pay when enquiries become residents, so there’s no risk for you
Marketing a care business can be tough
- You know you need more private-pay clients, but you’re not sure where to start
- It’s hard to know who to trust to help you
- Agencies expect upfront payment – with no guarantee it’ll work.
Good news – there's a better way
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We’ll build a new page on your website, using our proven template - We’ll build a complete marketing and sales system to easily track the status of each enquiry
- We’ll run ads to help your ideal client find your care home
- You only pay once a new resident moves in. The cost is the first two weeks' fees
- With marketing and sales taken care of, you can focus on caring for people
We do all of this...
- Research and writingIdentify your unique selling points (USPs) and write your messaging
- Build your new web pageUsing our template that's proven to turn website visitors into enquiries. Or we can build you a complete new website for as little as £3,000 – just ask us for a quote.
- Set up CRMSet up Customer Relationship Management software (if you don’t already have it) to manage enquiries and easily track the status of each one.
- Run adsWe’ll create a campaign designed to attract your ideal client to your landing page.
- Run virtual switchboardA dedicated number for your new enquiries – either going through to your staff or one of our sales team
- Book toursIf someone’s a good match we’ll book them a tour so you can show them your home.
How to get started
Book a call
Book a free 30-minute consultation where we can talk it through in more detail. You can ask any questions and we can both decide if we’re a good fit.
Get to work
We’ll start working with you to create your unique messaging. Based on this, we’ll build your landing pages and ads, and set up your CRM.
Full occupancy
We’ll start sending bookings your way. You only pay per resident once they’ve moved in. So there’s no risk for you.
Got questions?
- Why do it this way rather than just hire a marketing agency?Most marketers expect you to pay a lot of the costs up front and there’s no guarantee it’ll work. Whereas with us, you don’t have to spend time and money setting up landing pages, ad campaigns, CRM and other systems. You only pay once a new resident moves in.
- How do you know you’ll get results?Although there’s no guarantee, we know from experience that our marketing is effective. And, by putting good processes and systems in place, we can get results.
We listened to care business owners and responded to what they want – which is good value marketing without the risk. It means you don’t have to spend lots of time learning things like website development, running ad campaigns, and setting up software. You can focus on what you’re best at – caring for people. - What kind of website software do you work with?Our developers usually work in Wordpress or Squarespace, but if your website is built in another platform, we’ll try to work with that.
- What’s a CRM?CRM stands for Customer Relationship Management. It’s simple software that tracks new enquiries, where they are in their care home decision, notes about what they’re looking for, etc. You can see how many enquiries you have and where they are in their buying journey.
- What happens once I hit full occupancy?Either we can keep working with you to build and maintain a waiting list. Or we can come back as and when you need. The optimised website or landing page we build is yours forever and it’s up to you whether you maintain the monthly CRM subscription or cancel it.
- Still got questions?No problem. Drop us an email at hello@frankcaremarketing.com
Get your custom roadmap for enquiries
Do most of your clients come from referrals and word of mouth? Are you struggling to find the time to market your care home? Or not sure which strategy is going to work?
We've designed a tool that will tell you exactly what you need to focus on to get the occupancy you need. You'll get a custom report with a detailed roadmap specific to your business.
We've designed a tool that will tell you exactly what you need to focus on to get the occupancy you need. You'll get a custom report with a detailed roadmap specific to your business.