Care marketing doesn't have to look the same
Show what makes you different and stand out
Show what makes you different and stand out
Marketing that delivers – for care homes and home care specialists
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Be distinct
Understand why new clients and staff choose you, and focus your messaging on those things
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Be consistent
Create a strong, consistent message across all your communications
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Be famous
Be known in your neighbourhood, so that your ideal clients and staff come to you.
Stand out in a sea of sameness
You want to reach private-pay clients, and amazing job candidates.
It can feel like you have to spend more and more just to keep up.
To stand out in a crowded care market, you can spend more or you can do work that's different.
We help you build a marketing plan based on your
Do you struggle to stand out?
- Finding private-pay clients?
- Attracting the right staff?
- Too many enquiries that aren't a good fit?
Stand out in a sea of sameness
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Show what makes you different - Turn 'cautious browsers' into warm enquiries
- Attract more right-fit clients and team members
- Be famous for your care.
How it works
Book a call
Get to the root of your problem in a free 30-minute call – this is also where we can both decide if we’re a good fit.
Get to work
We'll come up with an approach to fit your needs and budget.
Full occupancy
With a well thought-through marketing plan, you can build a steady pipeline of prospective clients.
| | Get your free guideDownload ‘5 website pitfalls to avoid’. We’ll also send email tips for marketing your business, and how you can get support.* *Don’t worry, we hate spam too. We won’t share your email with anyone and will only send you what we said we’d send. You can unsubscribe anytime. |
Our clients trust us
Still have questions?
- What kinds of companies do you work with?We help care homes and home care businesses.
If you don’t fit exactly into this list, feel free to still drop us a line or book a call. We can quickly see if there’s a good fit. If not, we’ll do our best to recommend someone who is. - How do I know if this is right for me?Book a 30-minute call. We’ll ask a few questions to understand your business a little and we’ll quickly get a feel for whether there’s some overlap between your business needs and our expertise.
If you find that we’re too expensive for you, we have a whole load of free resources that can help you do some of it yourself. - Won’t it take up loads of my time to work on this?Different clients like to work in different ways. Some want to be involved at every stage, others just want to have input on the big stuff.
Creating an effective marketing plan doesn’t have to take up a lot of your time. And, once we get to work, you can relax knowing someone with expertise has it all in hand. - What if I still have questions?No problem. Drop us an email at hello@frankcaremarketing.com
- How much does it cost?If you don't have a lot in your budget, often there are simple and significant changes you can make right now that won’t cost a lot of money or mean a big job. I can help you start there.