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The Full Occupancy No-Risk Blueprint
Only pay for results – not marketing

We'll run your ads for free

We manage and optimise your Google Ad campaign for free

You get ideal enquiries

We book tours and assessments with enquiries who are a good fit

Only pay for results

You only pay when enquiries become clients, so there’s no risk for you

Marketing a care business can be tough
  • You know you need more private-pay clients, but you’re not sure where to start
  • It’s hard to know who to trust to help you
  • Agencies expect upfront payment – with no guarantee it’ll work.

Good news – there's a better way

  • We’ll run your ads to find clients for your care home or home care business
  • We’ll follow up with enquiries and book tours and assessments for you to fulfil
  • You only pay once a new client is onboarded
  • We’ll even help you strengthen your landing page to deliver more enquiries
  • With marketing and sales taken care of, you can focus on caring for people
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We do all of this...
  • Create powerful messaging
    We'll work with you to identify your unique selling points (USPs) and create strong messaging
  • Optimise your web page
    Make sure that your page is set up to turn visitors into warm enquiries
  • Set up CRM
    Set up Customer Relationship Management software (if you don’t already have it) to manage enquiries and easily track the status of each one.
  • Run ads
    We’ll create a campaign designed to attract your ideal client to your landing page.
  • Run virtual switchboard
    A dedicated number for your new enquiries – either going through to your staff or one of our sales team
  • Book tours
    If someone’s a good match we’ll book them a tour so you can show them your home.
...so you only need to:
  • Carry out tours or assessments
    Only you know for sure whether a client is a good fit, so you introduce them to your care and make a final decision.
  • Pay for results
    When a new client comes on board, you pay us. For a care home, you pay us their first week's fees. For a home care business, just talk to us for a quote.
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How to get started
Book a call
Book a free 30-minute consultation where we can talk it through in more detail. You can ask any questions and we can both decide if we’re a good fit.
Get to work
We’ll start working with you to create your unique messaging. Based on this, we’ll optimise your landing pages and start building your ad campaign.
Full occupancy
We’ll start sending bookings your way. You only pay once an enquiry becomes a client. So there’s no risk for you.
Book a call

Got questions?

  • Why do it this way rather than just hire a marketing agency?
    Most marketers expect you to pay a lot of the costs up front and there’s no guarantee it’ll work. Whereas with us, you don’t have to spend on agency fees and hope it works. You only pay once a new client comes on board.
  • How do you know you’ll get results?
    Although there’s no guarantee, we know from experience that our marketing is effective. And, by putting good processes and systems in place, we can get results.

    We listened to care business owners and responded to what they want – which is good value marketing without the risk.
  • What kind of website software do you work with?
    Our developers usually work in Wordpress, but if your website is built in another platform, we can usually work with that. Or we give you input on how to optimise your site that you can implement yourself.
  • What’s a CRM?
    CRM stands for Customer Relationship Management. It’s simple software that tracks new enquiries, where they are in their care decision, notes about what they’re looking for, etc. You can see how many enquiries you have and where they are in their buying journey.
  • What happens once I hit full occupancy?
    Either we can keep working with you to build and maintain a waiting list. Or we can come back as and when you need. The optimised website or landing page we build is yours forever and it’s up to you whether you maintain the monthly CRM subscription or cancel it.
  • Still got questions?
    No problem. Drop us an email at hello@frankcaremarketing.com
Find out if it's right for you
Book a call
Book a free 30-minute consultation where we can talk it through in more detail. You can ask any questions and we can both decide if we’re a good fit.
Get to work
We’ll start working with you to create your unique messaging. Based on this, we’ll optimise your landing pages and start building your ad campaign.
Full occupancy
We’ll start sending bookings your way. You only pay once an enquiry becomes a client. So there’s no risk for you.
Book a call