In the care industry we talk a lot about person-centred care.
What if we think about every step in our marketing journey as person-centred care?
Our web pages help families see right away whether we're likely to be a good fit.
Our enquiry-call scripts leave lots of space for listening and showing empathy for the situation they're in.
When they come for a tour, or we visit for an initial meeting, we've already thought about how we'll meet their specific care needs. We've remembered the things they do and don't like and the activities they enjoy.
Marketing is caring. And caring begins with good marketing.
What if we think about every step in our marketing journey as person-centred care?
Our web pages help families see right away whether we're likely to be a good fit.
Our enquiry-call scripts leave lots of space for listening and showing empathy for the situation they're in.
When they come for a tour, or we visit for an initial meeting, we've already thought about how we'll meet their specific care needs. We've remembered the things they do and don't like and the activities they enjoy.
Marketing is caring. And caring begins with good marketing.