Imagine you’re inside a jar.
Because you're inside it, you can't read the label – you need someone on the outside to help you.
That’s a big part of my job.
Because you're inside it, you can't read the label – you need someone on the outside to help you.
That’s a big part of my job.
Seeing your care business from your client's perspective
It's a funny thing, but I can tell you who you are and what you do better than you can.
You're so involved in the everyday, you can't see the remarkable things your care business does. Because, to you, they're everyday. They're ordinary.
When you explain what you and your staff do, you tend to leave out the best bits. You assume that everyone does those things, so they’re not worth mentioning.
When I'm first talking with a new client, I'll often stop them and say things like, "Do you realise how impressive that is?"
It's a bit like a new relationship (if you can even remember that time).
Your new partner says “I love the way you scrunch your nose up when you laugh.”
Or
“It's so amazing how you always think to ask about my mother’s achy elbow.”
You thought everyone did that but, apparently, it's pretty rare.
You're so involved in the everyday, you can't see the remarkable things your care business does. Because, to you, they're everyday. They're ordinary.
When you explain what you and your staff do, you tend to leave out the best bits. You assume that everyone does those things, so they’re not worth mentioning.
When I'm first talking with a new client, I'll often stop them and say things like, "Do you realise how impressive that is?"
It's a bit like a new relationship (if you can even remember that time).
Your new partner says “I love the way you scrunch your nose up when you laugh.”
Or
“It's so amazing how you always think to ask about my mother’s achy elbow.”
You thought everyone did that but, apparently, it's pretty rare.
Get your clients to write your marketing for you
Next time you write something for your business
Rather than write it yourself, get your clients to do it for you.
Ask them what’s special about the care you give. You can look back at testimonials (often it's simply a case of rephrasing the lovely things they've said).
Or ask your staff why they chose to work for you.
Once you've written those down, you should have really clear and compelling points of difference.
Now you can put together something that’s uniquely you. And that makes you stand out for who you are.
Here's to standing out.
Rather than write it yourself, get your clients to do it for you.
Ask them what’s special about the care you give. You can look back at testimonials (often it's simply a case of rephrasing the lovely things they've said).
Or ask your staff why they chose to work for you.
Once you've written those down, you should have really clear and compelling points of difference.
Now you can put together something that’s uniquely you. And that makes you stand out for who you are.
Here's to standing out.